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Sotheby’s International Realty Recognized as 2017 America’s Most Trusted Residential Real Estate Brokerage

Sothebys Most Trusted

Sotheby’s International Realty ranks number ONE, the highest in trust among residential real estate brokerage brands in United States according to Lifestory Research, America’s Most Trusted® 2017 Residential Real Estate Brokerage Brand Study released today. Sotheby’s International Realty is the best luxury real estate brand founded in 1976 by the Sotheby’s Auction House.

The study, based on 6,299 consumer surveys, tracks how trust impacts the evaluations of residential real estate brokerage brands by home shoppers. Lifestory Research tracks the largest residential real estate brokerage brands in this ongoing study. The brands included in the ranking list are based upon those brands most recognized by consumers.

Trust is measured through the Lifestory Research Net Trust Quotient Score in which each brand is evaluated in regards to trust by those shopping for a new home. An index score of 100 is average for all brands included in the study.

As the 2017 Lifestory Research America’s Most Trusted® Residential Real Estate Brokerage Brand, Sotheby’s International Realty produced the highest Net Trust Quotient Score being number ONE, followed in order by (2) Berkshire Hathaway Home Services, (3) Better Homes and Gardens Real Estate, (4) ReMax, (5) Keller Williams Realty, (6) Prudential Real Estate, (7) Century 21, (8) Realty One Group, (9) Coldwell Banker, and (10) ERA.

America’s Most Trusted®, in its fifth year, is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. Product categories included in the 2017 research program include: home builders, active adult resort home builders, faucets, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential real estate brokerages. Trust is measured through a Net Trust Quotient Score in which brands are divided into three categories: “advocates,” customers who feel a significant trust toward the brand; “neutrals,” those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and “antagonists,” who are skeptics with little, if any, trust in a specific brand.

Source: Visit for index scores and study details.

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